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SADDLERY CDS
BY
DICK SHERER
SHERER CUSTOM SADDLES, INC.
www.sherersaddlesinc.com

In these articles Dick shares his over fifty-years' experience of building saddles and gear, and the ins and out of creating and maintaining a successful saddle making business.

The texts of articles are presented in Microsoft Word and PDF formats. Photos are in JPG format. Text and photos may be reprinted for personal use at the bench.


Price of each CD includes free shipping: $14.99  Click to buy now!

BUILDING PADDED SEATS
CD Contains:
Building Padded Seats
Click to View
32kb

ROPE ROLL BINDINGS AND RECESSED SILVER MOUNTINGS
CD Contains:
1. Rope Roll Bindings on Horns, Swells and Cantles
2. Recessed Silver Mountings

Click to View
32kb

THE LEATHER AND SADDLE BUSINESS
This CD contains the following business oriented articles:
1. Building a Successful Saddle Making Business.
The principals of Training, Business Model, Management, and Marketing are applicable to all types of leather businesses. Dick shares over 55 years of experience of working in successful shops, unsuccessful shops and his own studio leather art business to get you off to a successful start.
2. Was It a Good Show?
If you go outside your studio to sell your goods you will need to analyze these events be they a rodeo, trade show, gallery or a fine art\fine craft festival. Dick uses real world examples to teach you how to analyze your sales from events and the decision making process to repeat an event.
3. Pricing Your Work.
If you go outside your studio to sell your goods you will need to analyze these events be they a rodeo, trade show, gallery or a fine art\fine craft festival. Dick uses real world examples to teach you how to analyze your sales from events and the decision making process to repeat an event.
4. Managing Scrap Leather for Profit.
In this article Dick discusses how scrap leather is managed through purchasing, cutting, sorting, storing, and utilization. A way to determine how much scrap you have is presented. If you do not understand your scrap leather situation you could be throwing profits away.
5. Leather Storage Solutions.
In the small shop or studio, leather is a primary asset of the business. It may not be totally utilized for months and it needs to be protected from damage until the next project comes along where it can be used. Dick shares how he stores chrome tanned and bark-tanned leathers so they are protected from light, water and accidental damage.
6. A System for Storing Patterns and Designs.
When you create a pattern or draw a design, you have invested time and intellect into those pieces of paper and they need to be cared for so they can be used at a future time. In Dick's studio there are patterns and designs created over 50 years of professional leather work. Dick shows how these assets are cataloged and stored for easy retrieval and efficient use.
7. Twenty Five Actions to Improve Your Business.
No matter how long you have been in business there are always ways to improve it, your work and yourself. Here are 25 things that Dick has done over the years.
8. How I Research Art Shows.
This three-part article explains how Dick has researched art shows to find those that are consistent winners for his leather art work which includes belts, gun leathers, personal leather goods, tack and saddlery, and K-9 leather goods. This article is based up over 20 years of experience doing fine art\fine craft festivals and shows.
Click to View
31kb


These are articles with photos. They are not DVDs, videos or audio CDs.


Click to see 'Leatherwork Articles'

Click to see 'Restoration Articles'

Find out what interesting projects are going on in Dick's studio by visiting his personal Facebook page; Richard L. Sherer.

Also visit his business page at Sherer Custom Saddles, Inc.

 
 
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